Sunday, January 31, 2010

Apple's New E-Reader

Apple has weighed in with its 800 lb gorilla. I'm not impressed. It's too big, too fragile and too expensive to be the workhorse serious readers want. The techno-nerds still don't "get it". There are two very different markets, techno-delighted folks and those who read, not play with devices. And $500? Nope. I won't be one of the early adaptors on this one. It reminds me of the Lisa, Apple's early computer, which cost $7,000 when it came out. That didn't sell in the mass market either. Jobs may be a genious, but he's missed the bigger audience this time, IMHO!

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